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Gree's gaming lead on the new era of data-led development

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Taisei Yoshida on Gree’s player-first philosophy and linking mobile to console.

Videogames are no longer the passive end product of several years’ toil. MMOG subscriptions popularised the idea of games as services, and more recently companies like Zynga and Gree have taken that idea one step further. Data is king, and games can be tinkered with throughout their lifespan to suit player behaviour.

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